Fort Worth, Texas – April 4, 2011 – Studios 121 has hired industry veteran, David Schonfeld, as Director of Client Accounts. Schonfeld, the former Vice President of Accounts and Technical Services for Andrita Media Center, managed all marketing and sales efforts there, including channel origination and transmission, V.O.D., and stage production. Schonfeld was responsible for making Andrita a studio of choice for MTV, GSN, 51 Minds, Ultimate Recipe Showdown, General Hospital: Night Shift 2 and the Bachelor; as well as securing the deal that eventually moved All My Children from New York to Andrita, on the West Coast.
Mr. Schonfeld will be located in the Los Angeles area and will be responsible for growing the network origination, satellite services, V.O.D., and other technical services business for Studios 121. He will also focus on the Company’s national production accounts. Studios 121 C.E.O., Michael Fletcher, stated, “I’m very excited to have David join our leadership team. He comes to us at an exciting time when we are upgrading and expanding our technical capabilities and David will introduce our network origination and media services to many new clients.”
Almost equidistant between the East and West coasts, and only eighteen miles from DFW International Airport, Studios 121 is the only commercially available, 24-hour network origination and television studios facility in Texas available to third party clients. The Company offers a 43,000 sq. ft., fully digital and completely automated infrastructure with worldwide satellite and fiber capabilities. During the last two years, Studios 121 invested over $2 million in its infrastructure and operations and is currently completing its technology upgrades that will allow it to compete with its largest competitors worldwide.
Luis Estrada, the chief operating officer of Studios 121 commented, “We are spending almost another $1 million on our infrastructure to better compete against other network origination facilities in Los Angeles, Atlanta, New York and other markets.” He added, “Being located in Texas, we offer significant savings that east and west coast companies cannot match.”
The combination of the facility upgrades and the expertise of David Schonfeld create a much stronger product offering for Studios 121. David Schonfeld, in commenting on his joining Studios 121 stated, “I am excited to be joining the team at Studios 121, who are a unique and innovative group. Studios 121 is an organization that is working with a lot of new state-of-the-art technologies and with its present upgrades will become a world-class facility.”