Studios takes on the Great American Beer Festival!

October 10th, 2011 Categories: Blog


Studios 121 was recently in Denver at Oskar Blues Brewery and the Great American Beer Festival shooting a presentation reel for network programmers for their series Beer America. Co-produced with Warren Miller Entertainment out of Boulder Colorado, Studios 121 is continuing its effort to bring the revolution of American Craft Brewing to primetime! According to the creator, co-host  and VP of Production at Studios 121, Paul Leone, everything went better then planned! “We pitched this series last year to many cable networks and there was definite interest in this topic for television, but many of these same programmers were still a little nervous about jumping head first into this genre. Brewmasters didn’t get the ratings Discovery was hoping for, so a lot of folks got cold feet. Although we didn’t get picked up based on the trailer we shot last year, we did get a lot of positive feedback, so we took that feedback and re-shot using our revised creative and programmer notes.” According to Paul, “we couldn’t have scripted this past shoot any better then it went. We had drama, beer, mechanical bulls, a gospel breakfast at a hops farm, and beer with meat at Oskar Blues.  Then we had 45,000 people, 2300 beers and the most amazing medal presentation at the Great American Beer Festival awards ceremony. It really couldn’t have gone any better!” We’re off to post now and hope to re-pitch beer America sometime this January, so stand by for more updates.