Studios 121 new state-of-the-art tapeless HD infrastructure helps a client meet a tight deadline!

On Sept 20th, 2011, Studios 121 hosted Arlington-based agency VNR-1 and their client, Kimberly Clark Corporation (KCC) for a live downlink record and edit session.  KCC’s CEO, Thomas J. Falk, was the host on CNBC’s morning show, “Squawk Box,” and VNR-1 gave Studios 121 the challenge to record the three hour program and edit a highlight reel for KCC promotion immediate release internally and externally.  The task was not as simple as possibly imagined, as KCC wanted the edit within one hour of the show’s completion, and the only way to meet that deadline was for a producer and editor to log and edit in real time!

To accomplish this tight deadline, Studios 121 utilized a recently implemented tapeless HD workflow that allows any live input to be recorded and edited in real time.  After satellite downlink, the CNBC’s HD signal stream was encoded using Telestream’s Pipeline Encoder.  Pipeline created HD Quicktime ProRes HQ files directly onto Studios 121′s Rorke Data central storage area network (SAN) which made the files immediately available via an 8Gbps fibre network to any Studios 121 editor.  As VNR-1′s producer logged the show’s “soundbites”, Studios 121′s editor cut the content only seconds after it aired, making the show’s final edit available for rendering just minutes after Squawk Box wrapped at 8:00am central time.

Just another example of how our expert staff at Studio 121 uses the latest, most innovative technology to meet and exceed client needs. Great job team!!